A couple of years ago another writer and I were researching for a book on the Northwest’s newspapers (it would be called “New Editions”), which involved calling many of the proprietors one by one. One of the most memorable was Sandra Wisecaver, who would not have called herself – but who was – one of the more remarkable journalists in the region.
She was owner and operator of the Buhl Herald, a paper with a heritage going back more than a century. The area around Twin Falls sprang up like magic, as its valley name would attest, just after the tun of the twentieth century, and Buhl’s downtown was platted in 1906. In the manner of the day, the town’s newspaper set up shop (having moved several miles over from Filer) a few months later.
Through the decades since it has published consistently, running very much as it did at the beginning. It was never bought by a larger organization, but was run for decades by the Bailey family. In 2005 Sandra Wisecaver, who had worked there for some years, bought it.
It had not been, and she didn’t try to turn it into, a paper with lofty pretensions. It didn’t join the parade of many papers to the Internet, even to Facebook. (Today, there is a modest Facebook page for the Buhl Herald, evidently started last year.) And she seemed almost a little apologetic about the paper’s brand of journalism: It wasn’t a regular breaker of gee-wow news stories, of scandal or spectacle.
It was, rather, a small town community newspaper: “Business is a little slower, but we have advertisements every week and people read them. It’s probably because you’re not going to find the stories that we print somewhere else. The daily is not going to carry the applause for somebody who’s done something good in the community, or been a great volunteer. I think its important to have the kids in.”
She was exactly right, and the Herald’s kind of journalism helps provide the glue in a community. With all the disaster and catastrophe we’re daily exposed to, even on Facebook and Twitter much less cable TV, we need the reminders that the world around us is not all aflame. The Herald did that. The children got in the newspaper through the years, and many of them probably felt themselves part of the community in a way children in many larger communities never quite do.
(I should add: The Buhl Herald also did run this column for some years back in the 90s.)
Wisecaver added that “It’s a seven-day-a-week job if you own it,” and that was no doubt true as well.
Likely, it’s one reason the paper is now closing.
Sandra Wisecaver died in February, and her husband Joe has been putting out the several editions since. But it takes a particular kind of determined person to put out a community newspaper like Buhl’s, and after searching for a replacement, he will bring the Herald’s history to an end this week.
He told the Twin Falls Times News, “I’ve been getting a lot of phone calls. But what can you do when you run out of people?”
Good question. It’s a question one Idaho’s shrinking number of locally-owned weekly newspaper communities may well continue to ask themselves in coming years.Share on Facebook