Political managers spent a good deal of time reviewing polls, but they don't spent a lot of time with the “top line” figures – how, say, two candidates stack up against each other in a race. That can be useful information (notably when put in the context of other polls and for trend lines), but the most helpful material often has to do with the other questions and the answer breakdowns.
Oregon Public Broadcasting and Fox-12 (through DHM Research) polled Oregon from 8-11 on candidates and ballot races. The top lines were not much different from what we've seen elsewhere: Governor, John Kitzhaber (D) over Dennis Richardson (R) by 50%-29, Senate, Jeff Merkley (D) over Monica Wehby (R) by 47%-26%. No terrific shocks there.
But here's some of the rest of what it shows.
Is Oregon on the right or wrong track? As a political matters, that's good for figuring out how incumbents will do. “Right track” is gaining, for the first time in a while; in the new poll, 50% responded that way (37% said “wrong track”), compared to 48% in September and 43% in April. Optimism looks to be gaining on Oregon.
They're not super familiar with the candidates, though. Just 62% identified Kitzhaber as the Democratic nominee for governor, not great for a three-term governor, but Richardson's number was even less impressive; 34% knew he was the Republican nominee. (43% thought the Republican in the race was someone else.)
On the Senate side, just 46% identified Merkley, a six-year incumbent, as the Democratic nominee, and 42% named Wehby as the Republican nominee. That's better than Richardson, but apparently a lot of those people didn't like what they heard about her (there have been a bunch of bad headlines0, since the poll showed her getting a smaller percentage than Richardson.
Back to top lines, the ballot issues were a mix of results, and in all don't add up to a strong philosophical direction. Marijuana legalization seems to be doing pretty well but is no slam dunk (52%-41% in favor), while expanding drivers licenses without proof of legal residents looks to fail big time (about 2-1). the “top two” ballot approach is almost a wash with plenty of undecided (which suggests failure); and the GMO labeling proposal has a slight edge but really is too close to call.
Draw some conclusions from all that if you can.