This is the point at which general election campaigns start to ramp up, kick into gear, run their ads and hit their top pace. Especially in places like Oregon and Washington, where the effective campaign season only runs until the ballots hit the mail in mid-to-late October.
A campaign that seems to be moving in the other direction: The Senate campaign of Monica Wehby.
The main point here is the cancellation by Freedom Partners – which is to say the Koch Brothers – of more than a million dollars of television advertising in the Oregon Senate race, on Republican Wehby’s behalf.
The most likely reason is analysis showing that in a year packed with close U.S. Senate races, Oregon’s increasingly isn’t looking likely to be one of them. Last week also saw release of a Rasmussen poll showing Democratic Senator Jeff Merkley with a solid and persistent lead over Wehby.
There could be another factor, too. Ads taking after an incumbent senator necessarily have to go negative, but push the harshness too far and it can backfire, notably in Oregon, which generally likes its politics civil. Freedom Partners ads are not noted for their gentle touch, and someone may have started to figure out that their approach wasn’t getting the job done.
They also provided a fine target for Merkley, who described the “Koch/Wehby agenda” as “reward[ing] corporations that ship jobs overseas” and “gutting the clean air act.” Wehby’s campaign took issue with some of the specifics, but the link to the Kochs ensured the damage was done.
The early Wehby campaign TV spots didn’t notably exhibit that problem; they focused on introducing the Portland physician in a positive way, and settling for a slogan, “Keep your doctor, change your senator.”
Going that far did no harm to Wehby’s campaign, but it wasn’t pushing it forward either. In an age when TV ads are becoming less effective generally, a video has to make a major splash to have a real effect. Her most recent recent ads, which have avoided directly mentioning Merkley, have not been a major departure, but neither are they likely to get people talking. With the end of native Koch ads, she may have to change tack. The problem is that the larger the splash, the more uncertain the potential fallout.
It all has the feel of a gradual slowdown.Share on Facebook