Aug 03 2014

Some friendly counsel

Published by at 7:54 am under Carlson

carlson CHRIS
CARLSON

 
Carlson
Chronicles

Dear Dan:

As you begin your new career as press secretary to First District Congressman Raul Labrador, here is some advice that will help you succeed. I preface it by saying I will miss your excellent political reporting.

I hope you understand skills you polished in your distinguished reporting career are not all transferable to making for a successful career as a press secretary. Thus,this counsel:

1) There is only one name on the ballot. Your job of course is to promote your Boss’ name. Too many “flacks” make the mistake of allowing themselves to be quoted directly. As a general rule speak only on background and not for direct attribution so that the information your Boss wants out is delivered but the quote is something like “an aide close to Congressman Labrador said. . . . .”

2) Physical proximity to your horse is critical. If you want to be the “go to” person for the media you have to be where he is, which is D.C., most of the time, not Meridian. I know Senator Mike Crapo has his media staff largely in Boise, but he does not seek the national profile your Boss is well along the path of obtaining. Already, your Congressman has established a record of sorts for the number of appearances on Meet the Press for a sophomore member. You want the producers of that show to be calling you when they want him, not some D.C. assistant.

3) You were a somebody in Boise; you’re a nobody in D.C. Your Boss has a right to expect you to start developing good relations with national, D.C. based media, many of whom may know you from your award-winning journalistic career but none who know you in your new role. All they will be interested in is can you return phone calls promptly, can you speak for your Boss and when necessary can you deliver him quickly. You’ll also have to court the veteran press secretaries as well as pay homage to the media “stars” for the press has indeed become major influencers of events not just reporters. Read This Town by Mark Lebovich, if you haven’t already.

4) Take a media training course and run your Boss through one periodically. There is an art form to talking with the media and delivering your message, then staying on that message regardless of what the media may want. Every interview is as an opportunity to get your message out and you have to control the interview. Thus, you’ll master such devices as “block and bridge,” where one learns quickly to block the thrust of a reporter’s question and bridge to the message you want. Pull Florida Governor Rick Scott’s CNN interview off of You Tube when he was a candidate. His message was “jobs” and every question he took he turned back into “I’m all about creating jobs.” His interviewers were frustrated but he sure got his message across.

5) Travel with Congressman Labrador. Wherever he goes, you go (See rule #2). As you know, media is now a 24/7 matter and it is critical that one be able to respond to inquiries if not instantly then within the same news cycle. Your horse may be anywhere in the world when a call comes requiring a careful response which has to be crafted almost immediately. You have to be there with him to provide the insight and advice for which he has hired you. Furthermore, the only time you and he will have to discuss your longer term strategy will be on plane rides where you won’t be interrupted as often as in the office. And I suspect part of your job is to think strategically about the goals your Boss has set and how to bring the media along in a supportive manner.

6) No secrets between you and your Boss. The coin of the realm is your credibility. Thus, he has to understand that for you to succeed you have to be in on the front end of decision-making, not the back end. There has to be total transparency as well as total trust between you and your Boss. It will take time to establish because this has to come from success in working well together, but I’m confident you two will achieve it.

While I don’t share much in common with your new Boss from a political standpoint, I do admire the skill he has thus far displayed and his political acumen. Your abiliy to help him achieve his goals should make for an interesting venture and I wish you well.

Share on Facebook

Comments Off

Comments are closed at this time.

Share on Facebook

 


An Oregon Democratic piece about Republican gubernatorial candidate Dennis Richardson.

 

Back in Print! Frank Church was one of the leading figures in Idaho history, and one of the most important U.S. senators of the last century. From wilderness to Vietnam to investigating the CIA, Church led on a host of difficult issues. This, the one serious biography of Church originally published in 1994, is back in print by Ridenbaugh Press.
Fighting the Odds: The Life of Senator Frank Church. LeRoy Ashby and Rod Gramer; Ridenbaugh Press, Carlton, Oregon. 800 pages. Softcover. $24.95.
See the FIGHTING THE ODDS page.


 
JOURNEY WEST

by Stephen Hartgen
The personal story of the well-known editor, publisher and state legislator's travel west from Maine to Idaho. A well-written account for anyone interested in Idaho, journalism or politics.
JOURNEY WEST: A memoir of journalism and politics, by Stephen Hartgen; Ridenbaugh Press, Carlton, Oregon. $15.95, here or at Amazon.com (softcover)

 

 

NEW EDITIONS is the story of the Northwest's 226 general-circulation newspapers and where your newspaper is headed.
New Editions: The Northwest's Newspapers as They Were, Are and Will Be. Steve Bagwell and Randy Stapilus; Ridenbaugh Press, Carlton, Oregon. 324 pages. Softcover. (e-book ahead). $16.95.
See the NEW EDITIONS page.

How many copies?

 
THE OREGON POLITICAL
FIELD GUIDE 2014

The Field Guide is the reference for the year on Oregon politics - the people, the districts, the votes, the issues. Compiled by a long-time Northwest political writer and a Salem Statesman-Journal political reporter.
OREGON POLITICAL FIELD GUIDE 2014, by Randy Stapilus and Hannah Hoffman; Ridenbaugh Press, Carlton, Oregon. $15.95, available right here or through Amazon.com (softcover)

 
 
THE IDAHO POLITICAL
FIELD GUIDE 2014

by Randy Stapilus and Marty Trillhaase is the reference for the year on Idaho Politics - the people, the districts, the votes, the issues. Written by two of Idaho's most veteran politcal observers.
IDAHO POLITICAL FIELD GUIDE 2014, by Randy Stapilus and Marty Trillhaase; Ridenbaugh Press, Carlton, Oregon. $15.95, available right here or through Amazon.com (softcover)

 
 
without compromise
WITHOUT COMPROMISE is the story of the Idaho State Police, from barely-functioning motor vehicles and hardly-there roads to computer and biotechnology. Kelly Kast has spent years researching the history and interviewing scores of current and former state police, and has emerged with a detailed and engrossing story of Idaho.
WITHOUT COMPROMISE page.

 

Diamondfield
How many copies?
The Old West saw few murder trials more spectacular or misunderstood than of "Diamondfield" Jack Davis. After years of brushes with the noose, Davis was pardoned - though many continued to believe him guilty. Max Black has spent years researching the Diamondfield saga and found startling new evidence never before uncovered - including the weapon and one of the bullets involved in the crime, and important documents - and now sets out the definitive story. Here too is Black's story - how he found key elements, presumed lost forever, of a fabulous Old West story.
See the DIAMONDFIELD page for more.
 

Medimont Reflections Chris Carlson's Medimont Reflections is a followup on his biography of former Idaho Governor Cecil Andrus. This one expands the view, bringing in Carlson's take on Idaho politics, the Northwest energy planning council, environmental issues and much more. The Idaho Statesman: "a pull-back-the-curtain account of his 40 years as a player in public life in Idaho." Available here: $15.95 plus shipping.
See the Medimont Reflections page  
 
Idaho 100 NOW IN KINDLE
 
Idaho 100, about the 100 most influential people ever in Idaho, by Randy Stapilus and Martin Peterson is now available. This is the book about to become the talk of the state - who really made Idaho the way it is? NOW AN E-BOOK AVAILABLE THROUGH KINDLE for just $2.99. Or, only $15.95 plus shipping.
 

Idaho 100 by Randy Stapilus and Martin Peterson. Order the Kindle at Amazon.com. For the print edition, order here or at Amazon.


 

    Top-Story-graphic-300x200_topstory8
    Monday mornings on KLIX-AM

    watergates

    ORDER IT HERE or on Amazon.com

    More about this book by Randy Stapilus

    Water rights and water wars: They’re not just a western movie any more. The Water Gates reviews water supplies, uses and rights to use water in all 50 states.242 pages, available from Ridenbaugh Press, $15.95

    intermediary

    ORDER IT HERE or on Amazon.com

    More about this book by Lin Tull Cannell

    At a time when Americans were only exploring what are now western states, William Craig tried to broker peace between native Nez Perces and newcomers from the East. 15 years in the making, this is one of the most dramatic stories of early Northwest history. 242 pages, available from Ridenbaugh Press, $15.95

    Upstream

    ORDER HERE or Amazon.com

    The Snake River Basin Adjudication is one of the largest water adjudications the United States has ever seen, and it may be the most successful. Here's how it happened, from the pages of the SRBA Digest, for 16 years the independent source.

    Paradox Politics

    ORDER HERE or Amazon.com

    After 21 years, a 2nd edition. If you're interested in Idaho politics and never read the original, now's the time. If you've read the original, here's view from now.


    Governing Idaho:
    Politics, People and Power

    by James Weatherby
    and Randy Stapilus
    Caxton Press
    order here

    Outlaw Tales
    of Idaho

    by Randy Stapilus
    Globe-Pequot Press
    order here

    It Happened in Idaho
    by Randy Stapilus
    Globe-Pequot Press
    order here

    Camping Idaho
    by Randy Stapilus
    Globe-Pequot Press
    order here