May 31 2014

If it worked once

Published by at 7:13 am under Idaho,Idaho column

idaho RANDY
STAPILUS
 
Idaho

If it worked the first time . . .

You can understand what probably is the temptation facing Sherri Ybarra right now: It worked once, so it should work again.

During the just-finished Republican primary campaign, she raised scarcely any of the money serious statewide candidates usually do (just $2,850), and apart from debates and forums campaigned, hardly at all. She won her race for the Republican nomination for superintendent of public instruction, leading a field of four. And she could look across at a bunch of hard-working, exhaustively-campaigning, solidly fundraising candidates, for her office and for others, who on election night went down to defeat.
The quote from Senator Russ Fulcher, who lost a run for governor after campaigning solidly for months, probably spoke for quite a few of his counterparts: “Holy cow. Ybarra for superintendent? I was on this campaign trail start to finish. And she might be a fine person, but she was not engaged. She was not engaged heavily in this campaign.”

It’s easy to conclude in the circumstances that you’ve just got the right stuff to go all the way.
Anyhow, why mess with what worked once?

In military terms, such thinking is called fighting the last war: Usually a prescription for losing the next one.

Her primary circumstances were unusual. Explanations about her win flowered after election day. She was presented as a teacher, while the others in the race were administrators. (Not entirely true anyway; and administration, not teaching, is what the superintendent’s job is all about.) She had a Basque name, which seems not to hurt in Idaho elections.

Maybe a bigger factor: Voters working their way down the Republican ballot encountered no women at all until they got to her – and she was running for an office many voters are accustomed to seeing go to women. Also, she was the only woman among the four candidates, none of whom were well known statewide. Some combination of these things probably account for much of her vote. And remember, she won by just 28.5% – barely more than she would have gotten if the four candidates had split the vote evenly. This was no sweeping mandate.

Since the primary, instead of using the surprise to her political advantage, she seems to have avoided the spotlight and retreated.

Her Democratic opponent, Jana Jones, is quite a contrast. She ran for the office before, in 2006, and only barely lost to Republican Tom Luna, who himself has been a capable and energetic campaigner. Jones has raised more money as of this point in the cycle than any candidate for this office (Luna included) ever has. Jones has direct campaign help from Luna’s predecessor, Democrat Marilyn Howard, who won the office twice, in 1998 and 2002. (In the last two decades, Democrats have fared better with the superintendent’s office than any other in the upper rungs of Idaho politics.) She was Howard’s top deputy for several years, so she knows the office well. And she has been campaigning strenuously for several months.

Jones, of course, has a D behind her name, which in anything like a battle between two equally-equipped candidates that is a severe disadvantage. But as of today, these candidates are not evenly matched.

Ybarra is not yet too far behind the curve to get up to speed. The period just after winning a primary is good for fundraising and roping in campaign organization around the state. Some intensive study about the politics of the office (which is unavoidable) would help. Name familiarity can be purchased and expanded through energetic campaigning.
There’s still plenty of time to campaign around the state.

Doing all of that, though, will mean running in a way drastically different from the way she did it in the primary.

Because there’s this: What worked for Ybarra in the primary is very unlikely to work in the general.

Share on Facebook

Comments Off

Comments are closed at this time.

Share on Facebook

 


The latest tv ad for Idaho gubernatorial candidate A.J. Balukoff.

 

Back in Print! Frank Church was one of the leading figures in Idaho history, and one of the most important U.S. senators of the last century. From wilderness to Vietnam to investigating the CIA, Church led on a host of difficult issues. This, the one serious biography of Church originally published in 1994, is back in print by Ridenbaugh Press.
Fighting the Odds: The Life of Senator Frank Church. LeRoy Ashby and Rod Gramer; Ridenbaugh Press, Carlton, Oregon. 800 pages. Softcover. $24.95.
See the FIGHTING THE ODDS page.


 
JOURNEY WEST

by Stephen Hartgen
The personal story of the well-known editor, publisher and state legislator's travel west from Maine to Idaho. A well-written account for anyone interested in Idaho, journalism or politics.
JOURNEY WEST: A memoir of journalism and politics, by Stephen Hartgen; Ridenbaugh Press, Carlton, Oregon. $15.95, here or at Amazon.com (softcover)

 

 

NEW EDITIONS is the story of the Northwest's 226 general-circulation newspapers and where your newspaper is headed.
New Editions: The Northwest's Newspapers as They Were, Are and Will Be. Steve Bagwell and Randy Stapilus; Ridenbaugh Press, Carlton, Oregon. 324 pages. Softcover. (e-book ahead). $16.95.
See the NEW EDITIONS page.

How many copies?

 
THE OREGON POLITICAL
FIELD GUIDE 2014

The Field Guide is the reference for the year on Oregon politics - the people, the districts, the votes, the issues. Compiled by a long-time Northwest political writer and a Salem Statesman-Journal political reporter.
OREGON POLITICAL FIELD GUIDE 2014, by Randy Stapilus and Hannah Hoffman; Ridenbaugh Press, Carlton, Oregon. $15.95, available right here or through Amazon.com (softcover)

 
 
THE IDAHO POLITICAL
FIELD GUIDE 2014

by Randy Stapilus and Marty Trillhaase is the reference for the year on Idaho Politics - the people, the districts, the votes, the issues. Written by two of Idaho's most veteran politcal observers.
IDAHO POLITICAL FIELD GUIDE 2014, by Randy Stapilus and Marty Trillhaase; Ridenbaugh Press, Carlton, Oregon. $15.95, available right here or through Amazon.com (softcover)

 
 
without compromise
WITHOUT COMPROMISE is the story of the Idaho State Police, from barely-functioning motor vehicles and hardly-there roads to computer and biotechnology. Kelly Kast has spent years researching the history and interviewing scores of current and former state police, and has emerged with a detailed and engrossing story of Idaho.
WITHOUT COMPROMISE page.

 

Diamondfield
How many copies?
The Old West saw few murder trials more spectacular or misunderstood than of "Diamondfield" Jack Davis. After years of brushes with the noose, Davis was pardoned - though many continued to believe him guilty. Max Black has spent years researching the Diamondfield saga and found startling new evidence never before uncovered - including the weapon and one of the bullets involved in the crime, and important documents - and now sets out the definitive story. Here too is Black's story - how he found key elements, presumed lost forever, of a fabulous Old West story.
See the DIAMONDFIELD page for more.
 

Medimont Reflections Chris Carlson's Medimont Reflections is a followup on his biography of former Idaho Governor Cecil Andrus. This one expands the view, bringing in Carlson's take on Idaho politics, the Northwest energy planning council, environmental issues and much more. The Idaho Statesman: "a pull-back-the-curtain account of his 40 years as a player in public life in Idaho." Available here: $15.95 plus shipping.
See the Medimont Reflections page  
 
Idaho 100 NOW IN KINDLE
 
Idaho 100, about the 100 most influential people ever in Idaho, by Randy Stapilus and Martin Peterson is now available. This is the book about to become the talk of the state - who really made Idaho the way it is? NOW AN E-BOOK AVAILABLE THROUGH KINDLE for just $2.99. Or, only $15.95 plus shipping.
 

Idaho 100 by Randy Stapilus and Martin Peterson. Order the Kindle at Amazon.com. For the print edition, order here or at Amazon.


 

    Top-Story-graphic-300x200_topstory8
    Monday mornings on KLIX-AM

    watergates

    ORDER IT HERE or on Amazon.com

    More about this book by Randy Stapilus

    Water rights and water wars: They’re not just a western movie any more. The Water Gates reviews water supplies, uses and rights to use water in all 50 states.242 pages, available from Ridenbaugh Press, $15.95

    intermediary

    ORDER IT HERE or on Amazon.com

    More about this book by Lin Tull Cannell

    At a time when Americans were only exploring what are now western states, William Craig tried to broker peace between native Nez Perces and newcomers from the East. 15 years in the making, this is one of the most dramatic stories of early Northwest history. 242 pages, available from Ridenbaugh Press, $15.95

    Upstream

    ORDER HERE or Amazon.com

    The Snake River Basin Adjudication is one of the largest water adjudications the United States has ever seen, and it may be the most successful. Here's how it happened, from the pages of the SRBA Digest, for 16 years the independent source.

    Paradox Politics

    ORDER HERE or Amazon.com

    After 21 years, a 2nd edition. If you're interested in Idaho politics and never read the original, now's the time. If you've read the original, here's view from now.


    Governing Idaho:
    Politics, People and Power

    by James Weatherby
    and Randy Stapilus
    Caxton Press
    order here

    Outlaw Tales
    of Idaho

    by Randy Stapilus
    Globe-Pequot Press
    order here

    It Happened in Idaho
    by Randy Stapilus
    Globe-Pequot Press
    order here

    Camping Idaho
    by Randy Stapilus
    Globe-Pequot Press
    order here