Having been in and around the news media for over 40 years as a reporter, political columnist, Washington D.C. correspondent, press secretary, a cabinet agency director of a public affairs office; and, a consultant on communications strategy (critics call it spinmeistering), one would think I might be more tolerant of the media’s shortcomings.
But I’m not.
The critical role the media should play in public discourse is increasingly absent. There are fewer and fewer reporters who really do their homework, read voraciously, or even read their own publications. Objectivity is being lost in a sea of subjectivity and the Republic is suffering mightily.
Despite claims to the contrary, journalism is a craft and an art form. It is not a science and profession subject to professional guidelines and scientific criteria. I once was invited to speak to the Jay Rockey Public Relations Society at Washington State University. (Full disclosure: I once had the privilege and pleasure of working for Jay Rockey in Seattle. A pioneer in the public relations business and a true gentleman, my criticism is not directed at him.)
I started my presentation by saying all those there were making a mistake to major as undergraduates in areas like journalism, public relations, television and radio communications, marketing, etc. These are professional endeavors, or claim to be, and in my view belong in graduate school.
Rather, they should be majoring in a liberal art like history or English literature where they could get grounded in the humanities necessary to help make some sense out of the world’s chaos; that a liberal art could teach them how to think, analyze and communicate critically. The sense of history and literature would provide a needed and necessary perspective.
Needless to say, I wasn’t invited back. (more…)