Suzanne Bonamici, one of the three main Democrats running for the open Oreogn 1st district seat, is the first out with a TV ad. Simple and basic: It shows her speaking directly to the viewer, with a message area Democrats likely will approve.
It matches up with her stump message and approach. We watched her speak last Thursday to the Yamhill County Democrats at McMinnville, and you could say it was a longer version of what you see in the ad: Simply spoken (she didn't come off like a lawyer, which she is, but did seem to be herself) and not flashy, but likable and direct.
Her message, or at least her stand on issues, doesn't seem so far a lot different from her primary competitors, Brad Avakian and Brad Witt. But she is broadcasting it first.