The state-operated systems so many states - including the three in the Northwest - use are cumbersome and seem simply unnecessary. They've functioned well enough, though, that there's been not a lot of public outcry for revising them - regulating liquor but turning over sales and distribution to private companies.
How best to wrap up a case for that? The operating narrative of the Washington state group planning to give it a try via initiative is to argue that what's being proposed is a modernizing of the system. (And the descriptor here seems reasonable.) Their web site has an eye-catching and clever approach to sinking that in. We'll keep watch to see how well they do.