Writings and observations

And now . . . the ad parade

In Oregon and Idaho we’re approaching the mark of one month before the May primary election, so time has arrived for heavy-duty video cycles.

Herewith, a few quick thoughts on some of the ads emerging. Overall impression: You might have expected more overt negativity in this season, but these are basically run-positive ads. Of course, that may be in part because they’re introductory.

(Embeds and comments below the fold – to help with speedier loading of this page . . .)

First, a couple from Oregon Republican gubernatorial candidate Allen Alley. (h/t to Blue Oregon)

They are aimed at doing basically the same thing, emphasizing Alley’s business background. Both hammer it in well enough, but we’d suggest the first is much the stronger of the two, combining an Alley personal appearance with a batch of enthusiastic testimonials. Basic and almost a little rough-edged, but it should catch some eyes and ears.

Better than the new ad by his prime opponent, Chris Dudley.

It’s so soft and friendly it almost slips out of your attention; Dudley shows up and seems friendly enough, but mouths nothing but platitudes. The ad mentions his “outsider” status but doesn’t play it up, or offer any attitude to go with it. (This nice guy is going to lead the revolution?)

On in Idaho, Republican U.S. House candidate Vaughn Ward has his first ad (“Truck”) up.

The rural truck imagery and hits on national Democrats fit enough; generally, this was an easy-going introductory ad. Notable the bit at the end, when Ward describes himself as “I’m a pro-life Republican” – nothing unusual in the self-description, but the fact that he tossed it in there was a little attention-getting.

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2 Comments

  1. fortboise said:

    First of anything other than a still photo I’ve seen of Ward. Interesting. He’s one handsome fellow, I notice.

    The earnest sincerity of his talking to… some guy next to a pickup truck, is just slightly overcooked, but maybe if I were watching it on TV it would work for me? He’s not just a pro-life Republican, he’s a pro-pickup truck Republican! What’s not to love?

    April 14, 2010

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