Writings and observations

Is the clout of talk radio diminishing?

Political people certainly act as if it is powerful enough, considering the bows and scrapes given to Rush Limbaugh from anyone on the right who momentarily crosses him. But as with broadcast television, it may be a lesser influence now than it was, given the competition from the web and elsewhere.

Seattle’s Blatherwatch recalled how “KVI was at the forefront of the 1994 Republican resurgence, the pre-Waco militia strutting. John Carlson and Kirby Wilbur organized and ran initiative signature campaign on-air and almost single-handedly got a measure on the ballot (later rejected by the voters) that defunded roads. The US Supreme Court upheld their right to wage that campaign on public airwaves, a huge win for talk radio. Wilbur’s now gone, and Carlson is talking to the crickets in the toughest time slot in town (3-6p). . . .

“Talk radio was in its heyday back then – the talk pie has shrunk. Conservative KVI at its peak was often in the top 10, in the market now it’s languishing at 27th. Despite KIRO’s right turn in the last few years, what was once an AM news-talking blowtorch perennially (it seemed) at no. 3, is now a wimpy FM at 18th in the market that can’t be heard in many corners of the city, much less the rest of the region.”

Share on Facebook

Washington