The use of a metaphor

We weren’t among the leading fans of Oregon Senate candidate Steve Novick‘s first video spot; it drew attention to his physical differences from other candidates without suggesting why that could amount to a compelling argument for him.

The Portland Democrat’s second, web-only, ad is a little different, and we’ll give it a thumbs up (as it were). Subtle it may not be, but it slips up on you quietly and neatly, with humor and without beating you over the head. And yes, Novick actually is agreeable dining company even if you don’t need a bottle opened.

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2 Comments

  1. I’ve spent some extended time with Steve, he is a very intelligent and gracious guest. He is also earnest and thoughtful.

    I’ve spent somewhat less time with Jeff, but I’d have to say the same of him.

    Oregon Democrats are very fortunate.

    January 29, 2008
  2. torridjoe said:

    It’s so early in the campaign that both ads were designed simply to give an introduction to Steve, still not terribly well known outside Portland–and to basically get the disability stuff out of the way. Sort of the way you might meet a person who has some kind of physical issue, and they make a joke of it themselves, to set you at ease about it. That’s what these ads are. But I think you also caught the more subtle message–that maybe this time around, something “a little different” is actually what we want.

    Don’t Fear the Change!

    January 30, 2008

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