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How not to insult your intelligence

We regularly pick up on fundraising letters, often these days by email, and so many of them are depressingly similar: Contribute now or the world as you know it will end. Yeah, this kind of scare stuff must work, but too much of it still represents an insult to most people’s intelligence.

However. This morning we got one in a mail from the Jeff Merkley campaign (U.S. Senate, Oregon, Democratic) that reads a little differently. It was structured as a “holiday wish list,” and included a list of potential “gifts” donors could give the campaign.

Roll of stamps ($41.00) Mailings are a key way for Team Merkley to notify Oregonians about upcoming events, recruit new volunteers and inform voters about Jeff’s message for progressive change. Your gift of $41 buys us a roll of stamps so we can tell others about our campaign. . . .

Computer for new Team Merkley staff ($800) Computers are a critical component for our campaign. Our new staff will need computers to email organizers in Roseburg or develop lists for canvassers in Lincoln City. Donate $800 today to get our new staff equipped with a computer.

New Team Merkley staffer ($2300)
We’re building a movement across the state and we’re continuing to build a highly talented staff. With your $2300 contribution we can hire an organizer in Bend or a researcher in our Portland HQ.

How about that . . . making the donations practical, showing the specific results of contributing a specific amount. Presumably this approach to fundraising will continue or not depending on whether it works. But you’d think enough partisans will be happy to see this approach, and react accordingly, so that it will.

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