This, the Larry and Suzanne Craig interview on NBC by Matt Lauer, came a month after Craig hired heavy crisis control guns, and so it had a carefully defined purpose. It was the same purpose as the famous early 1992 interview on 60 Minutes with Bill and Hillary Clinton: Rehabilitation on a personal level.
It may have worked to a point. To a point.
That point is that the hour-long program gave exposure to not a punchline, not a caricature, but an actual human being. He strikes as humble; his typically strident speaking style is muted, he seems calmer and more reflective, and he comes off as more likable for it.
Did Craig’s claims of innocence convince? Probably not. Most minds long since have been made up about that – too many weeks have passed – and the string of what Craig argues are fluke coincidences surrounding the Minneapolis incident are just too many.
But it may soften some attitudes, especially among people who would like to feel better about Craig. It could make some difference in D.C.; it may help Craig a bit when he travels around Idaho. Somewhat the way the Clintons interview did them. (That interview didn’t, after all, convince many people that Clinton hadn’t philandered.) And Craig did pretty well in the interview; he is naturally articulate, and doubtless extremely thoroughly prepped on top of that.
One other thing, can’t help it. Matt Lauer and Steve Carrell: Separated at birth, right?
VIEWS Probably the program didn’t change many views of people who had strongly-held views beforehand. The Idaho Statesman followed up with an editorial reiterating its call for Craig’s resignation. At New West/Boise, Jill Kuraitis wrote, “The stunning miscalculation that more exposure for Craig would ‘set the record straight’ defies common sense. It’s that when-you’re-in-a-hole-stop-digging thing. The predictable over-rehearsed impression made by the skillful politician put Craig’s unctuous speaking style on display for a whole hour. It was two hours for those of us in Boise who first watched an hour of KTVB’s anchor Mark Johnson interview Craig with mostly softball questions, which also didn’t help Craig. Obvious is obvious.”
That sounds about right, in part at least, but consider also the response from Talking Point Memo’s Josh Marshall: “I watched a portion of Larry Craig’s chat with Matt Lauer. And his denial was so thorough and complete that I had moments where I was almost lulled into the thought that the whole thing was just a misunderstanding.”Share on Facebook