Some people will never believe it, but we long have thought that spending too heavily - which so often is spending wastefully or worse - can be as politically damaging as spending much too little. (Paging Ron Saxton . . .)
Consider this from the Oregon Measure 50 (tobacco tax/health spending) advocates Healthy Kids Oregon: "Big Tobacco is headed toward setting a spending record in Oregon. R.J. Reynolds and Philip Morris have already spent $4.5 million on television and radio, potentially the largest media buy in the history of the state of Oregon for a ballot measure." (Hat tip on this to Blue Oregon)
Two corporations spending - so far, with plenty of time to go - $4.5 million on a single state ballot issue in Oregon? Doesn't that massively break all kinds of records?
Is there much way this won't, to some extent at least, backfire?